Consider what we currently know and think is the obvious problem.
Research and Reframe
Use ethnographic, or user research, and other research methods to learn about our space and define the physical and emotional needs and drivers of that space through all three lenses. Based on our research, we reframe (restate) the problem.
Prototype and Assess
Develop quick, low investment conceptual prototypes from which to learn. During the options process, we use our conceptual prototypes to have discussions with potential adopters to gain new insights about how our solution is addressing the problem.
Based on the needs and drivers identified during our research, we objectively assess which option best meets these needs.