Music to Your Ears

By Wendy Simard
You’ve got Tinder for dates, Instacart for groceries, Lyft for rides and Wag for dog walking. And if you’re in San Diego, Austin, Boston, Chicago, Denver or Houston and need a musical act, you’ve got GigTown.
 
Launched in January 2015 by Andy Altman ’08 and his father, Steve, the startup is connecting local musicians, music venues and local fans through its streamlined GigTown app. As music enthusiasts in this on-demand economy, the Altmans wanted to simplify how people discover local artists and book live music for big and small occasions, such as corporate events, private parties, weddings, restaurants and music venues.
 
Here’s how it works:
 
  • Musicians can create an artist profile, which includes bios, photos, videos and music uploads of their best hits. Once approved, they can browse gig postings in the area and bid on them. Artists can increase their visibility on the app by getting fans to “heart” their profile.
 
  • Looking to hire an artist? Users looking for live entertainment for their next event can simply log in, post details, and wait for artists to reach out via the app. Booking and payment are completed easily with a few clicks.
 
  • Fans have a local live music calendar (and radio) in their pocket that displays upcoming shows, their location, and a feature to add events to their calendar.

Supporting local music is the mission. Today, there are currently 6,000 artists on GigTown and the number is growing. And occasionally, Andy Altman can be spotted joining GigTown bands with his ukulele in hand. When asked who some of his favorite local artists are in San Diego, Altman recommended the Grim Slippers, the Verigolds and Dawn Mitschele—on the GigTown app, of course.
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